The Freedman and Fraser study showed significant effect. The Foot-in-the-door technique is a ‘sequential request’. There is both foot-in-the-door phenomenon and foot-in-the-door technique. As you can guess, the technique is used to get the phenomenon. The phenomenon is the tendancy for people to comply with some large request after first agreeing to a small request. The Foot-in-the-Door Technique. In the study, a team of psychologists telephoned housewives in California and asked if the women would answer a few simple questions about the household products they used a simple request that many complied with.
As its name implies, the foot-in-the-door technique involves requesting something small, something that your audience will easily agree to. Three experiments testing the effectiveness of the foot-in-the-door technique for recruiting blood donors consistently failed to demonstrate that this procedure influences either verbal or behavioral compliance, suggesting that the generality of the foot-in-the-door phenomenon is limited. Selling, Sales, Sales Technique, Persuasion, Influence, Persuasion Technique, Foot in the Door.
Study: Freedman, J. L., & Fraser, S. C. (1966). Compliance without pressure: The foot-in-the-door technique. Journal of Personality and Social Psychology, 4, 195-202. (psychology) A compliance tactic that involves getting a person to agree to a large request by first having them agree to a modest request. A replication of the Freedman and Fraser (1966) foot-in-the-door technique was attempted in which subjects were exposed to one of two prior requests and w.
The Communication Blog: Communication Strategies: Foot-in-the-door And Door-in-the-face
The foot in the door marketing technique is a powerful compliance tactic that you can use to turbocharge your lead generation.